As with all things involving Trump, this is not without controversy. Although Cambridge Analytica worked with Senator Ted Cruz and Ben Carson during the primaries, several Republican operatives tell WIRED they question the firm’s methodology, willingness to collaborate, and claims of involvement in major projects like Brexit. And the fact that Robert Mercer, a major GOP donor, is an owner of the company leaves some wondering if nepotism plays a role in any contracts the company lands.
And the most recent news from Analytica
British newcomers Cambridge Analytica earned serious bragging rights—and more than a few enemies—as the data firm that helped engineer Donald Trump’s victory in its first US presidential election. Now it’s poaching the Republican National Committee’s chief technology officer, Darren Bolding, in a quest to become the analytics outfit of record for the GOP.